It can take a few hours to launch a WordPress landing page and several years for it to completely disappear.
It’s easy to miss that imbalance. Whenever there are product launches, promotions, events, or paid campaigns, there is pressure to get things published quickly, and the quickest way to do this is usually to copy an existing page, change the headline, replace the form, and then proceed.
The page could well function as intended, with the issue arising afterward, when the offer expires, the product changes, the form is directed to the wrong campaign, or the same claim has to be updated on several nearly identical pages.
This is what we call content debt. It’s the maintenance burden that arises when decisions about publishing place a priority on the immediate launch without considering the ownership of the content, the dependencies involved, or the eventual end of the content’s lifecycle.
It is easy to create WordPress landing pages, and with the right structure in place, they can be even easier to update, measure, and retire.
What content debt looks like in WordPress
Content debt usually doesn’t result from a single clearly defective page. Instead, it builds up due to small inconsistencies
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