I told my freshman composition and developmental writing students for nearly a decade that the whole point of writing is to communicate an idea. If your readers can’t understand what you’re talking about, it doesn’t matter how brilliant your message… Continue Reading →
Sending emails to your fans, followers, and leads is invaluable. You need to be able to contact your audience after they’ve left your site, so you need the best email marketing service you can get. Whether you’ve just published a… Continue Reading →
Not only is YouTube the second largest search engine in the world, Google search prioritizes articles and pages with embedded video, too. Both of which are reasons for each and every content creator and blogger out there to foray into… Continue Reading →
With the recent surge in the popularity of podcasting, you might be wondering how to podcast for yourself or your business. After all, even former President Obama signed a deal to launch a podcast with Spotify, and other celebrities are… Continue Reading →
Whenever you write anything online, there’s a high probability of someone going through it with a fine-toothed comb. Sometimes that’s to glean more out of it, to learn more from your research, or — unfortunately — to find something wrong… Continue Reading →
Anchor.fm is very possibly the easiest service out there to start a podcast with. Bought by Spotify in early 2019, the startup has really boomed and taken its place as one of the go-to places for new podcasters to get… Continue Reading →
You spend a lot of time and energy collecting email addresses, but you can’t ignore your new subscribers once they hit your email list. You have to engage them with valuable content that helps them understand and support your brand…. Continue Reading →
As a small business or entrepreneur, you know how much work it takes to market your products and services to the right people. Digital marketing, content marketing, and social media marketing are all huge parts of the process. But none… Continue Reading →
For bloggers, it’s not just about words anymore. No, the multimedia aspect of the job is every bit as important as the writing. You can have the most eloquent prose in the world, but if your audience sees a wall… Continue Reading →
Podcast fans know how difficult it can be to find a great podcast with a host who’s easy to listen to and a stream of topics you’re interested in. Business and marketing podcasts are no different. We’ve rounded up the… Continue Reading →
If you are a small business owner you probably steer your email marketing based on a variety of key performance indicators (aka KPIs or metrics). You probably monitor metrics such as open rate, click-to-open rate, bounce rate, and of course,… Continue Reading →
There are thousands of WordPress products and services on the internet, but which one is the most effective in 2019. In this article, we will present you 29 great products from several WordPress domains like hosting, themes, marketplaces with tons… Continue Reading →
Based on their topic, blogs and podcasts fall into one of two categories: niche or lifestyle. Even if a lifestyle blog or podcast has a limited number of complementary topics, the topics will have different themes. Health, fashion and movie… Continue Reading →
Podcasting has become the Next Big Thing. Because of that, choosing the right podcast host is about as important as choosing the best website host. Podbean is well-known, well-respected, and they offer some of the more unique features in the… Continue Reading →
Having worked in publishing for the past two decades, I’ve seen how profoundly this business has changed. Back in the good ol’ days, writers used to focus solely on writing their books, and then the publisher would take over the… Continue Reading →
Marketing conferences can be a pricey investment, whether you’re footing the bill yourself or your firm is sending you. The flight, accommodations and ticket demand money, time and energy, so choose a conference that will be a catalyst for your… Continue Reading →
To run a successful website, you need to plan ahead often. This means having a content marketing strategy that includes an editorial calendar. By implementing this, you’ll know exactly what type of content you’re going to publish and when, and… Continue Reading →
The hardest part about being a content creator isn’t creating the content. It’s coming up with the topics you’re creating the content about. If you’re putting out daily content (or even weekly), you can feel a dearth of topics to… Continue Reading →
Companies need a number of tools to grow their client base. As you know, marketing is one of the most versatile and easily the most important. Multichannel marketing, in particular, is an extremely valuable tactic for companies of any size…. Continue Reading →
This post was originally published on Nov. 12, 2018, and was updated on Sept. 17, 2019. To be in business is to put one’s self out there for all to see. Your business is more than just a store or… Continue Reading →
Social proof and FOMO (fear of missing out) are two popular marketing strategies to boost your conversion rates and move your visitors to action. NotificationX is a freemium WordPress plugin that helps bring those two marketing strategies to your WordPress… Continue Reading →
This article was originally published on July 16, 2015, and was updated on June 7, 2018, and August 5, 2019. Since you’re reading this email marketing guide, it’s probably safe to assume that you already see some value in email… Continue Reading →
This article is part of a multipart series. See the introductory post here. After the entrepreneurial dream has been hatched, after the basics required to create a venture have been put into place, and after the idea has been launched, true… Continue Reading →
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