Imagine having a crystal ball that reveals exactly how visitors interact with your WordPress site. Informing you of what they love, where they linger, and why they leave. That’s essentially what Google Analytics 4 (GA4) offers. Whether you’re a blogger, small business owner, or marketer aiming to grow an audience, GA4 can transform the way you understand your site’s performance.
In this guide, we’ll explore how to harness GA4 on your WordPress site to boost traffic and supercharge your SEO efforts with practical tips and step-by-step instructions to get you going.
What Is Google Analytics 4 (GA4)?
Google Analytics 4 is the latest evolution of Google’s analytics platform, built from the ground up to track user behavior in a multi-device world. Unlike its predecessor, Universal Analytics, which leaned heavily on pageviews and sessions, GA4 takes an event-based approach. Every click, scroll, or purchase becomes an “event,” providing a granular view of how people engage with your site.
What are “events”?
They’re a range of actions/engagements people make while on your site; what people click, how far they scroll, where they drop off. For a WordPress site, that’s gold. Running a blog? See which posts keep readers hooked. Managing an online
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