Are websites dead? AI discovery, trust, and website quality

What consumers actually do after an AI recommendation, according to new Kinsta survey data

AI is changing how consumers discover products and brands, but this new landscape hasn’t replaced the need for a trusted website.

Kinsta’s survey of 1,008 US consumers shows that consumers use AI tools during their research phase, but they remain skeptical of AI-generated content and often return to a company’s website to verify what they’ve found before making a decision.

Discovery 59.2% use AI tools often or occasionally for research 53.8% sometimes or often skip websites entirely during