53.8% of consumers skip websites during early research in favor of AI tools, but many remain skeptical of AI-generated content and turn to a brand’s website to check what it said.   LOS ANGELES– Sep 22, 2026 –Most consumers now skip… Continue Reading →

What consumers actually do after an AI recommendation, according to new Kinsta survey data AI is changing how consumers discover products and brands, but this new landscape hasn’t replaced the need for a trusted website. Kinsta’s survey of 1,008 US… Continue Reading →