In 2025, bots accounted for 53% of all web traffic, the first time automated traffic had outpaced humans in a calendar year. By June 2026, Cloudflare Radar put that figure at 57.5%, a crossover that Cloudflare’s own CEO said arrived years ahead of his projections.
For most WordPress operators, none of this is visible. Their dashboards look normal. Visit counts are climbing. But a growing share of what’s driving those numbers isn’t a customer, a reader, or a prospect but an AI crawler scraping content to feed a language model, doing it at a rate and volume that search engine
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