Bots now generate more web traffic than humans, but what’s more interesting is the type of bot driving these interactions. In addition, studying what those bots do when landing on your site is a worthwhile pursuit. The typical AI traffic… Continue Reading →
When someone wants to know whether a brand is trustworthy, searching the brand name up isn’t the first option anymore. They ask an LLM to compare it against alternatives, check Reddit, look at some review aggregators, or even see whether… Continue Reading →
Most credibility advice focuses primarily on your content. This values real experiences, credentialed authors, original research, and relying on humans across anything AI-assisted. All of that is correct and should already be on your checklist. What it misses is that… Continue Reading →
An agency manages 35 client sites with a small development team. The sites are online, the infrastructure is holding, and nothing looks especially urgent from the outside. Inside the agency, though, the cracks are easier to see. For example: A… Continue Reading →
Kinsta’s agency plans put every site you manage within MyKinsta. This gives you control, but to keep a large portfolio in order, you have to build the system. Kinsta includes the tools to do it. You can organize multiple WordPress… Continue Reading →
Most WordPress teams can fix things. Fixing things and running things reliably are not the same skill, and the gap between them gets more expensive with every site you add. At a certain scale, the informal systems that keep operations… Continue Reading →
In 2025, bots accounted for 53% of all web traffic, the first time automated traffic had outpaced humans in a calendar year. By June 2026, Cloudflare Radar put that figure at 57.5%, a crossover that Cloudflare’s own CEO said arrived… Continue Reading →
Kinsta analyzed more than 10 billion HTTP requests across its hosting infrastructure and found that bots hit add-to-cart URLs on WordPress sites 7.67 million times in a single 24-hour period. One crawler alone generated 550 million requests over 30 days… Continue Reading →
When a WordPress site breaks on a Friday afternoon, the clock starts on two separate problems: fixing the site and agreeing on who caused it. The second problem almost always takes longer. A developer points at the campaign that just… Continue Reading →
Two people asked us the same question during our bot traffic reality check live event, and we never got to either one live: does an llms.txt file actually stop AI from hammering your site? We’ve sat with that question because… Continue Reading →
WordPress sites running on fast infrastructure can still have reliability problems, mainly because that infrastructure only determines how quickly pages load. It’s the enterprise’s ‘change management process’ that determines whether the site continues to work after someone updates a plugin,… Continue Reading →
