You’ve built your blog. Maybe you’re getting some traffic. You’ve published consistently. But something’s still missing:
Revenue.
Sound familiar? You’re not alone.
The truth is, blogging alone rarely pays the bills. But that doesn’t mean it can’t — it just means you need to go one step further: turning casual readers into subscribers, and subscribers into customers.
And the channel that makes that happen?
Email.
In this post, we’ll walk through exactly how to grow your list, build trust, and turn your WordPress site into something more than a passion project.
Why every WordPress site needs a list
It’s easy to fall into the “publish and pray” cycle. You write a post, maybe share it on social media, hope it ranks in Google… and then repeat.
But here’s the catch: even if you do get traffic, most of those readers won’t come back. Ever.
That’s why building an email list matters — a lot. It gives you a direct, reliable way to reach people who’ve already raised their hand and said, “Hey, I’m interested.”
Better yet, you don’t need a giant audience. What you need is access to the audience you already have.
Step 1: Make it easy to subscribe
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