70.4% of shoppers have abandoned a purchase over a slow or glitchy website
AI does a lot of the shopping legwork now. People ask a chatbot for the best running shoes or a decent espresso grinder, get a shortlist, and click through to buy. The last click still lands on your website, and if your site stalls, people leave.
In September, our Are Websites Dead? survey found that consumers use AI to narrow their options, then visit websites to check the facts before buying. The same survey of 1,008 US consumers also asked the obvious next question: What happens when
Click here to continue reading this article.
