When someone wants to know whether a brand is trustworthy, searching the brand name up isn’t the first option anymore. They ask an LLM to compare it against alternatives, check Reddit, look at some review aggregators, or even see whether it comes up through a dedicated AI search engine.
As such, the brand’s own website might be the fifth or sixth touchpoint, if it appears at all. This means you need to learn how AI systems cite you while still maintaining the consumer trust you’ve built over time.
The 5 channels brand trust
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