Kinsta analyzed more than 10 billion HTTP requests across its hosting infrastructure and found that bots hit add-to-cart URLs on WordPress sites 7.67 million times in a single 24-hour period. One crawler alone generated 550 million requests over 30 days before a rule stopped it.
None of those requests converted. None of them referred a visitor back to the site. They just kept arriving by hitting cart pages, filtered product URLs, search queries, and AJAX endpoints, each one forcing the server to execute PHP, run a database query, and handle a session for traffic that would never become a customer.
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