Google Tag Manager (GTM) is a free tool from Google that lets you add, edit, and manage tracking tags and code snippets on your WordPress website from a single web interface without editing your theme files each time. If you’re looking for a better way to add and manage third party tags and scripts on your WordPress website, then the free GTM service could be just what you are looking for.
Google Tag Manager supports a plethora of tags including those from Google’s own services. Whether you’re adding Google Ads or Analytics tracking code to your site or third party SaaS scripts, the Google Tag Manager hub gives you a central location through which you can manage all of those code snippets. Some of these third-party tags include the Meta Pixel, LinkedIn Insight, and Hotjar. This diverse support allows you to collect a broad range of data and analyze your site’s performance more comprehensively. Not only that, but you can also start creating your own tags to better track against certain conversion events on your site.
Compared to manually editing the code of your WordPress theme each time you want to add a new piece of tracking code, using GTM
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