Every website reaches a point where it needs a redesign. Maybe the design looks dated, the site has become difficult to manage, or it simply no longer reflects the business behind it. A fresh website can improve user experience, increase conversions and make day-to-day management much easier.
But there’s one thing that’s often overlooked. A redesign can also undo years of SEO work if it isn’t planned properly.
At Easy Web Partner, we’ve seen businesses invest thousands into a new website, only to wonder why their organic traffic started falling a few weeks later. More often than not, the redesign wasn’t the problem. The planning was.
Google doesn’t rank websites because they look modern. It ranks pages based on hundreds of signals, including content, internal links, technical SEO and how easily it can understand your site. Change too many of those signals at once, and search visibility can suffer.
The good news is that most redesign-related SEO issues are avoidable.
SEO Starts Before the Design Does
One of the biggest mistakes I see is treating SEO as something to think about once the new website is almost finished.
By then, some of the damage may already have been done.
Before
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