Every website owner wants an accessible website, but it often takes work and some research. While the average user can navigate a website without supporting technologies, many people, including potential customers and fans, rely on an unseen layer of your website.
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Screen readers and other assistive technologies tap into this unseen layer (i.e., machine-readable signposts) to interpret your content correctly. Visual design alone doesn’t communicate function or relationships to users who rely on these tools.
ARIA attributes (Accessible Rich Internet Applications) solve this problem by adding semantic meaning to HTML elements. They tell assistive
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