Many agencies rely on a stream of one-off projects. Build a website here. Launch a campaign there. Once the work is done, it’s handed off, and the agency moves on. It works, but it’s unpredictable. When the project pipeline dries up, so does the income. Recurring revenue changes that for agencies.
Instead of starting from zero each month, you create a stable foundation of consistent income. It stabilizes your cash flow, deepens client relationships, and gives your team room to grow without constantly chasing the next gig. It also sets the stage to scale your agency in a more sustainable
Click here to continue reading this article.