It’s a question that still surfaces in WordPress communities, support forums, and hosting consultations: should site owners still be implementing Accelerated Mobile Pages (AMP) in 2025? The answer requires understanding how dramatically the landscape has shifted since Google’s AMP framework first gained traction nearly a decade ago.
What Is AMP, and Why Did It Matter?
AMP was created by Google in 2015 as a quick fix to improve page load speed and user experience for mobile users. Back then, mobile web performance was genuinely terrible, and AMP offered a structured solution that promised lightning-fast loading times through stripped-down HTML, aggressive caching, and strict limitations on JavaScript and CSS.
Many WordPress site owners looked to plugins like AMP and AMP for WP – boasting features like Google Analytics support, ad integration, and custom post type compatibility – believing they needed these accelerated pages to compete in mobile search results.
But here’s what many discovered the hard way: AMP’s promise of better performance often came at the cost of functionality, design flexibility, and user experience. Sites that spent months perfecting their mobile experience suddenly found themselves managing two different versions of their content, with the AMP variant looking like a shadow of their
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