SEO often gets a bad rap. Clients think it’s too complex, too expensive, or just plain mysterious. But the truth is, SEO is straightforward and essential for any web project. You might hear clients say, “I’ve heard about SEO… but it sounds like some secret ritual. Is it even worth the effort?” Well, the answer is a resounding yes–and it’s simpler than you may think. It’s not about dark magic or impossible feats. It’s about building a website that’s easy to find, easy to use, and genuinely helpful.
Clients often imagine SEO as a shadowy corner of the internet, controlled by mysterious forces deep within Google’s headquarters. But the truth? It’s straightforward, practical, and—yes—pretty ordinary once you strip away the hype. In this guide, we’ll break down the essentials of SEO, showing you how to demystify it for your clients and weave it seamlessly into any web project.
SEO Isn’t What They Think
Clients likely come to you with all sorts of SEO concerns. “It takes forever.” “It’s too expensive.” “It’s a crapshoot.” “why bother?” These misconceptions can make them hesitant, even dismissive, about investing in a solid SEO strategy. And who can blame them? The term alone conjures images
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