For the majority of agencies, Elementor Pro has long been the answer. It’s a speedy and visual way to build stunning WordPress sites with no code or little code, and it’s a simple sell to clients who want the advantages without technical frustration. But with the evolving market, agencies are now asking themselves: Is Elementor Pro the optimal business option?
Agencies are juggling client expectations, performance needs, and increasing pressure to reduce ongoing overhead. Where clients are accustomed to paying monthly for hosting, they’re far less likely to accept ongoing plugin or theme subscriptions—especially when they don’t understand the difference. They just want the site to work.
And the issue is: there’s such a thing as subscription fatigue. Everyone’s tired of paying every month for things they never even own—Netflix to Figma and beyond. Now with the rise of agentic AI tools and personal automation, many teams are increasingly reluctant to sign on to yet another SaaS-style deal—especially if it’s for underlying site infrastructure.
So in today’s post we’re going to look at the way Elementor Pro’s business model is possibly eating into the margins of your agency, why client lock-in is a recipe for catastrophe, and the way the
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