In Beware of the Makefile Effect, the author defines the phrase as such: Tools of a certain complexity or routine unfamiliarity are not run de novo, but are instead copy-pasted and tweaked from previous known-good examples. If you read the article,… Continue Reading →
Logos are no longer the sole defining element of a brand, as dynamic branding, AI personalization, and social media dominance challenge their relevance. While still valuable as anchors of identity, logos must evolve into adaptable, integrated tools to thrive in… Continue Reading →
