Has anyone told you that AI changes everything? Is it true that fewer visitors to your website reduces the importance of your site’s infrastructure and turns your hosting from a strategic asset into a commodity?
Well, the reality is very different. The drop in organic traffic is only what you see at first glance. The truth is that AI is changing things beneath the surface. What is really changing is the nature of the traffic that reaches your server every day.
While Imperva’s 2025 Bad Bot Report reveals that bot traffic has officially surpassed human-generated traffic, our own internal research
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