A/B testing isn’t the ultimate truth in design—it’s often a flawed experiment with misleading results and false confidence. Instead of obsessing over data noise, designers should prioritize real user insights and meaningful design decisions.
The Art of Duolingo Notifications: The Subtle Manipulation of Language Learners - Web Designer Depot
Duolingo’s notifications are a masterclass in psychological manipulation, using FOMO and guilt to keep users engaged and reinforce habits. While effective for habit formation, they raise questions about whether they’re perpetuating a digital addiction.
