Think “user” and “customer” are the same thing? Think again. Confusing the two could be the silent killer of your product—and your profits. Here’s why designing for the wrong journey could cost you everything.
A/B testing isn’t the ultimate truth in design—it’s often a flawed experiment with misleading results and false confidence. Instead of obsessing over data noise, designers should prioritize real user insights and meaningful design decisions.
Skeleton screens aren’t clever UX anymore—they’re just visual duct tape over slow, bloated apps. In 2025, users see through the shimmering gray lies, and it’s time we stop pretending they work. If your site needs skeletons, maybe what it really… Continue Reading →
Everyone’s obsessed with animations and parallax effects in 2025—but guess what? Nobody’s watching. Users don’t wait. It’s time we stop designing for Dribbble clout and start designing for real people.
Your site might “work,” but it *feels* broken—and your users notice. Micro failures are the tiny, invisible UX screw-ups that slowly kill trust, tank conversions, and make people leave without saying a word. If you think they don’t matter, congratulations:… Continue Reading →
Want to boost your website’s conversions? The secret might just be in how you format your text! From strategic bolding and short sentences to using images, videos, and whitespace, these simple design tweaks can transform user experience and drive real… Continue Reading →
Non-linear web design offers users a dynamic and interactive experience by allowing them to explore content in various, personalized paths rather than following a rigid, linear flow. This approach enhances user engagement and fosters a more organic, exploratory web experience.
Hero images are the web’s prettiest dead weight—slow, vague, and visually overused. It’s time to stop decorating your homepage and start saying something that actually matters.
Apple just resurrected skeuomorphism, but it’s hiding behind shiny buzzwords like “Liquid Glass.” Is this a stunning reinvention of UI or a glossy distraction from Siri’s ongoing failure? Either way, Apple’s new design looks incredible… until you try to read… Continue Reading →
Gmail in 2025 should be more than an inbox—it should write your emails, follow up, and manage your communication for you. Why are we still typing replies when AI can understand tone, context, and intent better than ever? The future… Continue Reading →
Duolingo’s notifications are a masterclass in psychological manipulation, using FOMO and guilt to keep users engaged and reinforce habits. While effective for habit formation, they raise questions about whether they’re perpetuating a digital addiction.
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