Nobody wants another app cluttering their phone—so why does every website keep begging us to install one? The web already perfected the experience: click, load, done. Maybe it’s time we stopped trying to ruin it.
We spent 15 years filling our phones with apps. AI could make almost all of them invisible… and the death of apps may already be closer than anyone realizes.
TikTok isn’t just hosting videos anymore—it’s quietly letting web-based experiences live inside the app. TikTok Minis could blur the line between social network, browser, and app platform, and web designers should be paying attention.
