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Google Concludes FLoC Origin Trial, Does Not Intend to Share Feedback from Participants - WP Tavern

Google quietly concluded its FLoC (Federated Learning of Cohorts) origin trial this week. The trial was part of Google’s Privacy Sandbox initiative, a suite of new technologies designed to replace third-party cookies, fingerprinting, and other commonly-used tracking mechanisms. This particular… Continue Reading →

Chrome Canary Adds Flag for Disabling FLoC Testing - WP Tavern

Google’s controversial Federated Learning of Cohorts (FLoC) experiment now has a feature flag within Chrome Canary (the nightly build of Chrome for developers) that allows users to opt out. In January 2020, Google announced its plans to discontinue support for… Continue Reading →

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