Category
Digital marketing
Digital marketing is changing as the technology progresses, it adapts to new trends which means your advertising strategy needs to be reviewed from time to time in order to follow the pace of online trends. Content marketing, emails, SEO, and… Continue Reading →
Considering a career in real estate? Your timing couldn’t be better. Median home prices were up almost 2.5% by the middle of 2019, according to the National Association of Realtors®. If you’ve got an entrepreneurial mindset and an eye for… Continue Reading →
Have you visited websites where you notice either the author or those who have left comments have their photo displayed next to their comments? That’s where Gravatars coming into play. But, what is a Gravatar? If you’ve ever wondered how… Continue Reading →
What is website analytics and why should you care? Simply put, website analytics are the numbers behind your website’s traffic and performance. Your web analytics metrics will provide you the data that lets you know what activity is happening on… Continue Reading →
SEO keyword research affects everyone who uses the internet to search for anything. Yet the vast majority of internet users have little to no idea what SEO (search engine optimization) or keyword research actually entails. If you run a business… Continue Reading →
When diving into the world of paid search advertising, you’ll notice that there are many different synonyms — like PPC advertising or search engine advertising. However you label it, this strategy encompasses setting up ads on a search engine like… Continue Reading →
This post was originally published on Feb. 2, 2016, and was updated on August 26, 2019. When you hear the terms “metadata” and “open graph,” are they foreign to you? If so, you’re in the right place. Why? If you… Continue Reading →
“Blog to book?” It’s a question that’s probably crossed the mind of every serious blogger. Not only will it challenge you immensely, but it will help you grow as a writer. It’s also a fabulous feather in your cap that… Continue Reading →
A total of 93% of all online experiences begin with a search engine, making a dominant presence on relevant search engine results pages (SERPs) essential for driving traffic to your website. Unfortunately, it’s not a problem you can throw money at… Continue Reading →
You might be on the lookout for marketing tips to get your business up and running or looking for a bit of inspiration. These days, there are so many different marketing trends out there that it can be hard to… Continue Reading →
Not getting enough traffic to your website? Don’t know where your visitors are coming from? Learning how to use Google Analytics will give you the answers you need to increase website traffic. Getting a handle on some Google Analytics basics… Continue Reading →
It’s easy to fall victim to fads in your quest for success with search engine optimization (SEO). They’re quick fixes that sometimes offer temporary results, but ultimately end up hurting your website’s chances at ranking higher in search results. That’s… Continue Reading →
This post was originally published on Sept. 20, 2016, and was updated on Aug. 12, 2019. Google Search Console can be a powerful resource for website owners — if you know how to use this tool to its full potential…. Continue Reading →
If you want to generate interest in your products and attract more customers, there is something your brand needs to learn how to do: generate reviews. Reviews are essential for driving shoppers to your products and helping customers through the… Continue Reading →
This post was originally published on Aug. 26, 2015, and was updated on August 1, 2019. One key component of every web page — every well-optimized web page, that is — is the meta tags. These are the parts of… Continue Reading →
This post was originally published on Oct. 19, 2015, and was updated on July 31, 2019. Location is everything on Google search engine result pages (SERPs) — the higher your site is listed, the more traffic you’re likely to get…. Continue Reading →
Over the past decade, blogging and online business promotion have gone from marketing tools for niche markets to vital necessities for any business. It’s important for business owners of all sizes and industries to have a basic understanding of SEO… Continue Reading →
This article is part of a multipart series. See the introductory post here. After the entrepreneurial dream has been hatched, after the basics required to create a venture have been put into place, and after the idea has been launched, true… Continue Reading →
Your website is coming along nicely. You have a lot of the basics down: a home page, an about page and a contact page. But there’s one other often-overlooked page that plays a key role in your visitor’s transition from… Continue Reading →
