Category
Digital marketing
With the recent surge in the popularity of podcasting, you might be wondering how to podcast for yourself or your business. After all, even former President Obama signed a deal to launch a podcast with Spotify, and other celebrities are… Continue Reading →
This article was originally published on July 24, 2015, and was updated on November 8, 2019. An estimated 34 percent of the web runs on WordPress, the open-source content management system beloved by techies and technophobes alike. And for good… Continue Reading →
Having a great website for your restaurant isn’t just about putting together a nice design. You also need to optimize your site so it can be found by potential customers looking for you online. Without search engine optimization, or SEO, for… Continue Reading →
In my previous article, we talked about all the things you can do to prepare in advance for the upcoming holiday eCommerce season. Today we’re going to drill down and cover holiday marketing campaign content, including blog posts and image… Continue Reading →
The internet is an enormous place filled with millions and millions of websites. Competing in such a massive world can be daunting for small business owners trying to promote their local shops. But don’t fret. There is a way for… Continue Reading →
One of the best ways to get traffic to your online store is by appearing in search engine rankings. This isn’t always an easy task, since eCommerce sites are focused on products rather than content. While eCommerce SEO might be… Continue Reading →
This article was originally published on Sept. 5, 2013, and was updated on Oct. 18, 2019. Fresh, unique images are essential for engaging with users online as you battle for their attention against the vast quantity of other online content…. Continue Reading →
Real estate agents are able to advertise, promote, and even rent and sell homes all over the country and around the world, thanks to online technology. The same technology lets buyers research new homes and neighborhoods, helps sellers know how… Continue Reading →
Make sure the house smells amazing. Strategically place plants and flowers. Offer a free truck to move. Get professional photography. All are great tips to help you sell your latest listing. But today’s real estate shoppers have more choices than… Continue Reading →
Having worked in publishing for the past two decades, I’ve seen how profoundly this business has changed. Back in the good ol’ days, writers used to focus solely on writing their books, and then the publisher would take over the… Continue Reading →
It seems that the holidays are starting sooner every year doesn’t it? The reality is that almost half of all marketers will start their holiday campaigns before Halloween. The time to start your holiday eCommerce planning is now. As the… Continue Reading →
Considering a career in real estate? Your timing couldn’t be better. Median home prices were up almost 2.5% by the middle of 2019, according to the National Association of Realtors®. If you’ve got an entrepreneurial mindset and an eye for… Continue Reading →
Have you visited websites where you notice either the author or those who have left comments have their photo displayed next to their comments? That’s where Gravatars coming into play. But, what is a Gravatar? If you’ve ever wondered how… Continue Reading →
What is website analytics and why should you care? Simply put, website analytics are the numbers behind your website’s traffic and performance. Your web analytics metrics will provide you the data that lets you know what activity is happening on… Continue Reading →
SEO keyword research affects everyone who uses the internet to search for anything. Yet the vast majority of internet users have little to no idea what SEO (search engine optimization) or keyword research actually entails. If you run a business… Continue Reading →
When diving into the world of paid search advertising, you’ll notice that there are many different synonyms — like PPC advertising or search engine advertising. However you label it, this strategy encompasses setting up ads on a search engine like… Continue Reading →
This post was originally published on Feb. 2, 2016, and was updated on August 26, 2019. When you hear the terms “metadata” and “open graph,” are they foreign to you? If so, you’re in the right place. Why? If you… Continue Reading →
“Blog to book?” It’s a question that’s probably crossed the mind of every serious blogger. Not only will it challenge you immensely, but it will help you grow as a writer. It’s also a fabulous feather in your cap that… Continue Reading →
A total of 93% of all online experiences begin with a search engine, making a dominant presence on relevant search engine results pages (SERPs) essential for driving traffic to your website. Unfortunately, it’s not a problem you can throw money at… Continue Reading →
Not getting enough traffic to your website? Don’t know where your visitors are coming from? Learning how to use Google Analytics will give you the answers you need to increase website traffic. Getting a handle on some Google Analytics basics… Continue Reading →
It’s easy to fall victim to fads in your quest for success with search engine optimization (SEO). They’re quick fixes that sometimes offer temporary results, but ultimately end up hurting your website’s chances at ranking higher in search results. That’s… Continue Reading →
This post was originally published on Sept. 20, 2016, and was updated on Aug. 12, 2019. Google Search Console can be a powerful resource for website owners — if you know how to use this tool to its full potential…. Continue Reading →
If you want to generate interest in your products and attract more customers, there is something your brand needs to learn how to do: generate reviews. Reviews are essential for driving shoppers to your products and helping customers through the… Continue Reading →
This post was originally published on Aug. 26, 2015, and was updated on August 1, 2019. One key component of every web page — every well-optimized web page, that is — is the meta tags. These are the parts of… Continue Reading →
This post was originally published on Oct. 19, 2015, and was updated on July 31, 2019. Location is everything on Google search engine result pages (SERPs) — the higher your site is listed, the more traffic you’re likely to get…. Continue Reading →
Over the past decade, blogging and online business promotion have gone from marketing tools for niche markets to vital necessities for any business. It’s important for business owners of all sizes and industries to have a basic understanding of SEO… Continue Reading →
This article is part of a multipart series. See the introductory post here. After the entrepreneurial dream has been hatched, after the basics required to create a venture have been put into place, and after the idea has been launched, true… Continue Reading →
Your website is coming along nicely. You have a lot of the basics down: a home page, an about page and a contact page. But there’s one other often-overlooked page that plays a key role in your visitor’s transition from… Continue Reading →
