Category
Content
Have you ever jumped out of bed in the middle of the night in a panic because you just remembered that your email newsletter is supposed to go out in seven hours? If you had a newsletter editorial calendar, you… Continue Reading →
Want to take a different approach to New Year’s resolutions this year? Let’s consider actually doing a thorough online presence audit of our business for the past year. By doing so we can then put in place the practices and… Continue Reading →
Whenever you are building a business, no matter what type of industry you’re in, exposing it online will give you… Source
With the recent surge in the popularity of podcasting, you might be wondering how to podcast for yourself or your business. After all, even former President Obama signed a deal to launch a podcast with Spotify, and other celebrities are… Continue Reading →
Having a great website for your restaurant isn’t just about putting together a nice design. You also need to optimize your site so it can be found by potential customers looking for you online. Without search engine optimization, or SEO, for… Continue Reading →
In my previous article, we talked about all the things you can do to prepare in advance for the upcoming holiday eCommerce season. Today we’re going to drill down and cover holiday marketing campaign content, including blog posts and image… Continue Reading →
The internet is an enormous place filled with millions and millions of websites. Competing in such a massive world can be daunting for small business owners trying to promote their local shops. But don’t fret. There is a way for… Continue Reading →
One of the best ways to get traffic to your online store is by appearing in search engine rankings. This isn’t always an easy task, since eCommerce sites are focused on products rather than content. While eCommerce SEO might be… Continue Reading →
This article was originally published on Sept. 5, 2013, and was updated on Oct. 18, 2019. Fresh, unique images are essential for engaging with users online as you battle for their attention against the vast quantity of other online content…. Continue Reading →
Real estate agents are able to advertise, promote, and even rent and sell homes all over the country and around the world, thanks to online technology. The same technology lets buyers research new homes and neighborhoods, helps sellers know how… Continue Reading →
Make sure the house smells amazing. Strategically place plants and flowers. Offer a free truck to move. Get professional photography. All are great tips to help you sell your latest listing. But today’s real estate shoppers have more choices than… Continue Reading →
It seems that the holidays are starting sooner every year doesn’t it? The reality is that almost half of all marketers will start their holiday campaigns before Halloween. The time to start your holiday eCommerce planning is now. As the… Continue Reading →
Considering a career in real estate? Your timing couldn’t be better. Median home prices were up almost 2.5% by the middle of 2019, according to the National Association of Realtors®. If you’ve got an entrepreneurial mindset and an eye for… Continue Reading →
SEO keyword research affects everyone who uses the internet to search for anything. Yet the vast majority of internet users have little to no idea what SEO (search engine optimization) or keyword research actually entails. If you run a business… Continue Reading →
This post was originally published on Nov. 29, 2017, and was updated on Aug. 26, 2019. Maybe you have a small business and you’d like to generate more traffic. Perhaps your business is booming, and you’d like to have more… Continue Reading →
“Blog to book?” It’s a question that’s probably crossed the mind of every serious blogger. Not only will it challenge you immensely, but it will help you grow as a writer. It’s also a fabulous feather in your cap that… Continue Reading →
Search engine optimization, or SEO, is the lifeblood of organic traffic. Get it right, and you can enjoy hundreds, thousands, or for the truly lucky, millions of new visitors to your website for free. Get your blog SEO wrong, and… Continue Reading →
It’s easy to fall victim to fads in your quest for success with search engine optimization (SEO). They’re quick fixes that sometimes offer temporary results, but ultimately end up hurting your website’s chances at ranking higher in search results. That’s… Continue Reading →
This article was originally published on July 16, 2015, and was updated on June 7, 2018, and August 5, 2019. Since you’re reading this email marketing guide, it’s probably safe to assume that you already see some value in email… Continue Reading →
This post was originally published on Aug. 26, 2015, and was updated on August 1, 2019. One key component of every web page — every well-optimized web page, that is — is the meta tags. These are the parts of… Continue Reading →
This post was originally published on Oct. 19, 2015, and was updated on July 31, 2019. Location is everything on Google search engine result pages (SERPs) — the higher your site is listed, the more traffic you’re likely to get…. Continue Reading →
Over the past decade, blogging and online business promotion have gone from marketing tools for niche markets to vital necessities for any business. It’s important for business owners of all sizes and industries to have a basic understanding of SEO… Continue Reading →
