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Forget Design Portfolios: Here’s How Designers ACTUALLY Get Hired in 2025

The designer portfolio is dead—and AI killed it. Recruiters don’t click your link, algorithms flatten your work into bullet points, and the real hiring decisions happen on LinkedIn, X, and in community feeds.

User Journeys vs. Customer Journeys: Why the Distinction Matters More Than You Think

Think “user” and “customer” are the same thing? Think again. Confusing the two could be the silent killer of your product—and your profits. Here’s why designing for the wrong journey could cost you everything.

Your A/B Tests Are Lying to You! The Myth of Data Driven Design

A/B testing isn’t the ultimate truth in design—it’s often a flawed experiment with misleading results and false confidence. Instead of obsessing over data noise, designers should prioritize real user insights and meaningful design decisions.

The Rise and Fall of the Web Mascot: Where Did They Go?

Web design once thrived on quirky mascots that made brands feel fun and approachable, but they’ve largely disappeared, replaced by soulless minimalism and corporate sameness. As startups prioritized looking “serious” over having personality, we lost the weird, charming creatures that… Continue Reading →

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