Imagine your agency manages the WordPress help center for an appointment-booking software company. Customers keep asking support how to reschedule recurring appointments. The instructions already exist, but a search for “move my Friday bookings” doesn’t lead to the guide.

The client wants to try AI search. Instead of relying on customers to type the exact words in an article, it could match their question to a guide with a similar meaning. The first version would return links to existing documentation.

Choosing a provider raises a harder question. Will the service you recommend today still suit the site next year? You