When a WordPress site breaks on a Friday afternoon, the clock starts on two separate problems: fixing the site and agreeing on who caused it.

The second problem almost always takes longer. A developer points at the campaign that just went live. The marketer points at the server. The agency fields calls from both and has no data of its own to work from. By the time everyone agrees on where to look, the outage has already cost real money, and so has the argument.

The root cause isn’t that teams disagree. It’s that each team is working from a

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