Duolingo’s notifications are a masterclass in psychological manipulation, using FOMO and guilt to keep users engaged and reinforce habits. While effective for habit formation, they raise questions about whether they’re perpetuating a digital addiction.
Cognitive load reduction is important, but it’s not always about keeping things simple—sometimes, a little complexity can enhance user engagement and make experiences more rewarding. The key is finding the right balance, where simplicity and complexity coexist to create meaningful,… Continue Reading →
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