Even a simple web design project has many moving parts. And most of them come at a price. The question of the day is: “What should clients pay for?” If a client is already handing over a sizable fee to… Continue Reading →

Most business owners assume that once their website is launched, they’re relieved of any ongoing responsibilities. In fact, the opposite is true, especially with WordPress sites: after launch, sites require dedicated care and feeding to stay in tip-top shape. And… Continue Reading →

You already know you need to identify your ideal client. The process starts with visualizing the person most likely to buy your service or product, and then describing them in full detail from demographics to their emotional state. You’ve described… Continue Reading →