Most performance advice focuses on what happens when traffic spikes, such as capacity planning, cache warm-ups, and scaling. For most WordPress sites, the common story runs in the other direction: a period of traffic decay as activity returns to normal after a campaign ends, a seasonal peak passes, or a product launch fades.

When traffic drops, you might assume that your hosting situation improves because there is less strain on your resources. In practice, the opposite can happen. Understanding why reveals a great deal about how most hosting environments actually work.

Why hosting

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