Black Friday week is one of the biggest sales periods of the year for e-commerce. Adobe Analytics reported that shoppers spent a record $10.8 billion online on Black Friday in 2024 alone.
Our own 2024 data confirms the same trend. Checkout activity on Black Friday rose by 24.1% compared to normal weeks, while Cyber Monday traffic increased by over 42%.
However, during this period of record spending, many websites slow down or crash under the pressure. And when that happens, the losses are not small. Every minute of downtime means abandoned carts, missed revenue, wasted ad spend, and lost trust.
In this article, we’ll
Click here to continue reading this article.