I don’t write fluff pieces. I call ’em like I see ’em. If your project is a dumpster fire, I’m going to say it’s a dumpster fire.

Whenever someone comes to me in hopes that I review their product, I give them some form of the preceding paragraph. It doesn’t matter if it is a plugin, theme, web host, or some other product. What matters is that I write my review with honesty and offer my genuine opinion about the thing they built.

I rarely read most product reviews in the WordPress community anymore. Far too often the reviewers are