Yoast, a company primarily known for its popular Yoast SEO plugin, announced a new program earlier this month called Yoast Care. The project aims to reward volunteers in the WordPress community. “Care” stands for “Community Appreciation REwards.”

Thousands of people contribute to WordPress. Some choose to contribute code. Others answer dozens of support questions every day in the forums. Many spend their free time actively running or helping with the various Make WordPress teams. Many people do it because they love WordPress or have found a home within the community, but not all of them get paid for their work