This article was first published here.

We live in a world of monetized Jetpack.

Gone are the days where commercialized plugins were looked at under a watchful microscope, and leadership at Automattic felt that charging for plugins was, well, plain wrong. Today we’re seeing Jetpack as the revenue bridge between .org and .com offerings — and a very big bridge at that.

A reading episode of this article:

As the Jetpack team continues to sharpen its marketing fangs around the plugin’s messaging, we’ve seen more meat on the bones of upsell nags.